Q&A

How did you come up with this idea?

This is one of the questions I get asked the most when I tell people about ByteFrost. Honestly, it’s not that exciting, I am simply someone with a lot of nieces and nephews who all decided to grow up. Showering them with toys is no longer an option, so I send them gift cards for special occasions. Since they all live in different cities, I now give them eGift cards. I got to thinking that there has to be a more fun way to give and get an eGift, so I decided to create digital puzzles that a recipient has to solve to activate and access their card. The ByteFrost method of giving interactive eGift cards creates both unique and memorable experiences.

What is your background and how does it help you run this company?

First off, I’m a child of the ‘80s, so I grew up as a participant in the rise and evolution of video games. It was an exciting time being able to escape into the world of Atari Adventure and get enthralled with the fantasies of War Games and TRON!

Second, I was intrigued with computers at an early age when one of my junior high math teachers introduced me to the Tandy TRS 80. I was one of only two girls in a programming class In high school.

Third, I went on to major in business and management information systems from CalPoly, SLO, got hired with Deloitte Consulting and eventually with Hewlett-Packard Enterprise managing large-scale application development projects. At some point, I earned my MBA from Pepperdine University, so I am well equipped to run a business that involves both finance and technology.

What is your vision for the company?

My vision is that ByteFrost continues to create fun and interactive experiences that make giving and getting eGift cards fun and memorable. I think this can also be applied to any downloadable digital content given as gifts. And, while it wasn’t an initial objective, the eco-friendliness of digital gifting is quite obvious. Imagine a world where we save the landfills from the plastics and packaging of gift cards!

As far as the culture of my company, my closest friends and family all know that while I invite discussion, dialogue, and even disagreement, as long as we pull our weight and are kind to each other, the rest will follow.